Your Journal for
Branding & Squarespace Website Design
Define your brand identity, master your Squarespace website and grow your online business
Why to Choose Squarespace As Your Website Builder
There are so many website design platforms out there - so which one is the best? Find out here why I decided to go with Squarespace - and why it straight up is the best platform for especially this reason …
How to Match Your Brand Personality with Your Brand Colors
What’s the best way to choose your brand colour for your business? Making a strategic and educated choice will long-term support your business goals and your brand as the brand identity, including the colour palette should attract and resonate with your ideal client.
Should I make my own website or hire a website designer?
Hiring a website designer can be costly and sometimes it might be good to set up your website yourself. Here are some factors that will help you decide if you should craft a website yourself or hire a website designer.
All You Need To Know About Branding-From Strategy to Design
What are all these things brand and logo designers talk about? Submarks, favicon… and why do I need an alternative logo? Find more about the common terms and things you should know before hiring a brand designer for your business.
How to Save Valuable Time & Money on Your Branding
It is tempting to save money as a small business starter on your brand design. The market is flooded with thousands of self-made Canva logos. Let me tell you as a brand designer with a trained eye for outstanding and converting design: Not once have I seen one of these DIY ones that stood out and made an amazing impression on me. In fact, it is quite the opposite….
Branding vs. Marketing - What’s the Difference?
What is the difference between Branding and Marketing? Where does one start and the other end and how are they intertwined? Learn it all here!
How to Develop Your Own Unique Brand Strategy That Works
There is a good reason why more and more companies are trying to position their products, services, or even the entire company as a brand: They have essential value. For example, the brand value of the Apple brand in 2021 was no less than $263 billion. That is because brands justify high prices, increase customer satisfaction and loyalty…